In part 2 of a 3-part series, VPS COO Raymond Augustin presents several methods for mapping and analyzing key processes, market factors and data points in order to make more informed pricing decisions.

“Back in 1597 Sir Francis Bacon opined that knowledge itself is power. And with the correct data, analytics, and a framework of key processes, it’s possible to leverage the knowledge of what a market competitive price should be to avoid overspending.”

Author Raymond Augustin is a recognized thought leader, specializing in pricing strategy. He has an active interest in the research of the psychology of price and pricing motivations.